Spread the Word - Story Telling
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As part of our strategy in Spinglo we urge all of you to go out and promote our products via Facebook and other social medias and blogs. There is a fundamental business in the power of words and telling a story. We have great products and this is just the beginning. The more you spread the word, the larger your network becomes.
• You can ’like’ our products and post it on Facebook
• You can from Spingloavenue e-maill the product to a friend
• You can post your 'buy' on Facebook or Twitter
Story telling - Rubik's cube
Our fundamental business model is based on story telling! And story telling means to spread the message. Take a few minutes and reflect on the ‘story of Rubik Cube’. There was no radio commercials, no tv-commercials, no Facebook, no Spinglo, no Internet, no e-mails send…and yet it created the first self-made millionaire from the east!
Erno Rubik applied for his Hungarian patent in January 1975 and left his invention, ‘Rubik Cube’ with a small toy making cooperative in Budapest. The patent approval finally came in early 1977 and the first Cubes appeared at the end of 1977. By this time, Erno Rubik was married.
Two other people applied for similar patents at about the same time as Rubik. Terutoshi Ishige applied a year after Rubik, for a Japanese patent on a very similar cube. An American, Larry Nichols, patented a cube before Rubik, held together with magnets. All toy companies, including the Ideal Toy Corporation, which later bought the rights to Rubik’s Cube, rejected Nichols’ toy.
Sales of the Rubik's Cube were sluggish until Hungarian businessman Tibor Laczi discovered the Cube. While having a coffee, he spied a waiter playing with the toy. Laczi an amateur mathematician was impressed (word of mouth/networking). The next day he went to the state trading company, Konsumex, and asked permission to sell the Cube in the West.
Nuremberg Toy Fair
Laczi proceeded to demonstrate the Cube at the Nuremberg toy fair, but not as an official exhibitor (networking again…). Laczi walked around the fair playing with a Cube and managed to meet British toy expert Tom Kremer. Kremer thought Rubik's Cube was the wonder of the world. He later arranged an order for a million Cubes with Ideal Toy.
Red MillionaireErno Rubik became the first self-made millionaire from the communist block. The eighties and Rubik's Cube went well together. Cubic Rubes (the name of cube fans) formed clubs to play and study solutions (networking again…). A sixteen-year-old Vietnamese high school student from Los Angeles, Minh Thai won the world championship in Budapest (June 1982) by unscrambling a Cube in 22.95 seconds. The unofficial speed records may be ten seconds or less. Human experts now solve the puzzle in 24-28 moves on a regular basis.
So it sold in millions of examples because people where ‘telling the story’ and ‘showing the story’. The power of words is incredible and thus we should all start acting on that!
The size of ones income is not bigger then what he makes of it by telling the story! The Rubik Cube has sold over 350 million copies, and most of it in the early 80s when we had nothing more then the power of words and a story to tell.
Erno Rubik applied for his Hungarian patent in January 1975 and left his invention, ‘Rubik Cube’ with a small toy making cooperative in Budapest. The patent approval finally came in early 1977 and the first Cubes appeared at the end of 1977. By this time, Erno Rubik was married.Two other people applied for similar patents at about the same time as Rubik. Terutoshi Ishige applied a year after Rubik, for a Japanese patent on a very similar cube. An American, Larry Nichols, patented a cube before Rubik, held together with magnets. All toy companies, including the Ideal Toy Corporation, which later bought the rights to Rubik’s Cube, rejected Nichols’ toy.
Sales of the Rubik's Cube were sluggish until Hungarian businessman Tibor Laczi discovered the Cube. While having a coffee, he spied a waiter playing with the toy. Laczi an amateur mathematician was impressed (word of mouth/networking). The next day he went to the state trading company, Konsumex, and asked permission to sell the Cube in the West.
Nuremberg Toy Fair
Laczi proceeded to demonstrate the Cube at the Nuremberg toy fair, but not as an official exhibitor (networking again…). Laczi walked around the fair playing with a Cube and managed to meet British toy expert Tom Kremer. Kremer thought Rubik's Cube was the wonder of the world. He later arranged an order for a million Cubes with Ideal Toy.
Red MillionaireErno Rubik became the first self-made millionaire from the communist block. The eighties and Rubik's Cube went well together. Cubic Rubes (the name of cube fans) formed clubs to play and study solutions (networking again…). A sixteen-year-old Vietnamese high school student from Los Angeles, Minh Thai won the world championship in Budapest (June 1982) by unscrambling a Cube in 22.95 seconds. The unofficial speed records may be ten seconds or less. Human experts now solve the puzzle in 24-28 moves on a regular basis.
So it sold in millions of examples because people where ‘telling the story’ and ‘showing the story’. The power of words is incredible and thus we should all start acting on that! The size of ones income is not bigger then what he makes of it by telling the story! The Rubik Cube has sold over 350 million copies, and most of it in the early 80s when we had nothing more then the power of words and a story to tell.
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